ioMoVo gives you three ways to get content to someone, and picking the wrong one is the most common cause of sharing that gets messy later. They are not interchangeable.

You share a file or folder directly with someone, and it appears in their Shared with Me. Use this for colleagues and collaborators who have ioMoVo access and need to work with the content rather than just look at it.

The advantage is that it is attached to a person. You can see what you have shared and with whom, and you can withdraw it.

A CDN link or an embedded URL points at the content itself. Anyone holding the link can open it, within whatever expiry you set. Use this when the recipient does not have ioMoVo access, when you need the content to play inside another site or system, or when you just need something in an email quickly.

The tradeoff is that a link belongs to whoever has it, not to a person you chose. Forwarding works. That is the point of a link, and it is also why expiry matters.

A portal presents a whole folder as a branded space, with password protection, visitor login, activity logging and optional guest upload. Use this for client deliveries, for anything where you need a record of who opened what, and for collecting content back from outside your organization.

If you find yourself sending someone twenty links, you wanted a portal.

Every one of these can outlive the reason it was created. Links and portals both let you set an expiration when you create them, and doing it as a matter of habit is what stops your organization accumulating live access to work that finished years ago.

Sharing a file or folder, CDN links and embedding content elsewhere, and Creating a portal each cover one of the three.